How to: Growing your brand quickly in Shopify

Consumer behavior is changing rapidly, and as the number of brands coming online has exploded in recent years, offering a myriad of options to customers, differentiation is now a significant key to success.

According to research from McKinsey, over 60 percent of global consumers have changed shopping behavior during the pandemic. In the US it was even higher—75 percent—and the top three reasons for shopping for a new brand in the US were: value, availability, and convenience. What a brand stands for is also important: Shopify’s recent Future of Commerce report found that 52 percent of global shoppers are more likely to purchase from a company with shared values.

The days of squeaking by with a sub-par website and poor communication are clearly over. It’s no longer enough to just compete on price or a specific product feature. The bar keeps getting set higher and higher, and it’s essential to not just help merchants meet customers’ expectations, but also exceed them.

We polled some trusted Shopify Partners and industry leaders to find out what it takes to stand out from the crowd in 2022.

1. Help merchants bring their brand story to the forefront

According to research from McKinsey, over 60 percent of global consumers have changed shopping behavior during the pandemic. In the US it was even higher—75 percent—and the top three reasons for shopping for a new brand in the US were: value, availability, and convenience. What a brand stands for is also important: Shopify’s recent Future of Commerce report found that 52 percent of global shoppers are more likely to purchase from a company with shared values.

The days of squeaking by with a sub-par website and poor communication are clearly over. It’s no longer enough to just compete on price or a specific product feature. The bar keeps getting set higher and higher, and it’s essential to not just help merchants meet customers’ expectations, but also exceed them.

We polled some trusted Shopify Partners and industry leaders to find out what it takes to stand out from the crowd in 2022.